🎯 Objective is to improve each page rating under 100 by approx. 10 points
💪 As a result of the inclusive wording exercise:
- 7 out of 10 pages were improved by 10 points or above
- average initial rating: 67 points VS average rating after review is 81.3 points
🛠️ We use Gender decoder, Page Grader & UInclude
Focus on main page and Behind the screen sections
Where we started 👇
Where we are now 👇



















